Corkcicle Lunchpod

After our work re-developing Corkcicle’s soft-cooler line they returned to us to reimagine their lunchbox product. They were looking to leverage new manufacturing techniques in 3D molded fabrics to create an insulated soft-shell bag, thereby cutting down sewing needs and bringing down manufacturing costs. Additionally they wanted to bring the look of their lunchbox in-line with the relaunch of their soft-goods category we’d completed with them the year earlier. Our goal was to design a product that would feel natural and fun - at a school lunch, work lunch, or park hangout - while also giving the Corkcicle team a product that could change tone based on the color, material, and brand partnerships, a large part of their business model.

Personal Role: Industrial Design Lead, Product Strategy