Please Repeat

The founders of Please Repeat came to us pre-launch and asked us to design their full brand; strategy, naming, digital, and packaging. The name Please Repeat builds on the concept of “stacking” jewelry, but also has a playfulness to it. The brand mark, a lioness adorned with celestial spots on her back and a double set of eyes for a mystical quality that calls back to the brand name.

Knowing that multi-item “stacks” were a large part of the business we wanted a unique unboxing for multi-piece orders. This is where the idea of the unfurling shipper originated. The unfurling shipper is engineered to fold and pack like a typical shipper, but is opened in a unique motion via a tear-strip; presenting first the brand mark then the hero packaging in a theatrical manner. To add even more surprise we conceived of and designed the pocket mirror as a useful, customizable item that can travel with customers and act as a talking point and a little reminder of the brand everyday.

Personal Role: Industrial Design Lead
Senior Designer: Lindsay St. Clair
Senior Designer: Miriam Kaplan