Sandland

Sandland is a CBD supplement designed to help people fall asleep faster and enjoy a more restful night's sleep. We created a distinct identity using soothing yet vibrant colors and a playful sheep logo, alluding to the classic practice of counting sheep. The name "Sandland" whimsically nods to the realm of sleep, reinforcing the product’s purpose in a lighthearted manner.

During our research, we realized we could cut through the visual chaos of the pharmacy aisle by contrasting the clutter of medication packaging with a cleaner, calmer aesthetic. As a supplement, Sandland didn't require extensive labeling, allowing us to use a minimal design language that stood out through its use of empty space and its iconic sheep brand mark. We designed versatile retail and direct-to-consumer packaging, including secondary packaging like shelf-ready packs and shippers. Later, we helped extend Sandland’s product line beyond oral supplements to include other forms like patches.

Personal Role: Industrial Design Lead
Creative Director: Mads Jakob Poulsen